Building brands, telling stories, and creating work that people remember.
• Brand Marketer • Creative Strategist
• Storyteller • Writer
Strategy. Storytelling. Connection.
The strongest marketing doesn't interrupt people—it gives them a reason to care. I combine audience insight, creative strategy and storytelling to build brands, campaigns, experiences and content that connect with real people.
Brand &
Integrated Marketing
Brand strategy
Campaign development
Audience positioning
Cross-platform marketing
Creative &
Storytelling
Creative strategy
Brand storytelling
Copywriting
Content development
Experiences &
Community
Experiential marketing
Partnerships
Community engagement
Events & activations
Writing &
Content
Commercial copy
Editorial & feature writing
Brand voice & messaging
Long-form storytelling
20+ Years
750+
Dozens of Brands & Organizations
Concept → Execution
Marketing, media & storytelling
Published articles
Across industries & audiences
Strategy, creative & production
Selected Work
A few examples of how strategy, storytelling and audience insight come together in the work.
Children's Miracle Network
Storytelling That Raised $225,019 in Two Days
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• Community storytelling
• Integrated campaign
• Partnerships
• Live media
Spirit of
Boise
Turning a Citywide Event Into a Multi-Platform Experience
• Experiential marketing
• Content
• Partnerships
• Community
Commercial Storytelling
Writing Brands Into
People's Lives
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• Commercial copywriting
• Audience strategy
• Voice
• Production
connection
adventure
motherhood
discovery
nature
travel
community
astronomy
Where the Ideas Come From
From campaigns and community experiences to children's books and fictional worlds. I'm endlessly inspired by nature, people, places, discovery and the stories hiding in ordinary moments.
Building Worlds Beyond Brands
Pointed West is my children's publishing and educational media company, built around curiosity, confidence, nature, adventure and the belief that stories can help children understand both the world and themselves.
“I don't want marketing to talk at people. I want to invite them into the story.”
My approach starts with the audience.
Who are we talking to?
What matters to them?
What will make them stop, feel something, participate, remember or act?
From there, I build the strategy and creative around the answer.
A Little More Than the Résumé
I'm a marketer, writer, founder, mom and relentlessly curious human based in Oregon. After nearly two decades working across radio, media, marketing, events and community, I've learned that my best work tends to begin in the same place: curiosity.
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I'm interested in why people care, what makes them connect and how a good idea can become something they remember.